Media
Agency Group is a full service advertising agency specialising in customer
engagement and multi-channel advertising campaigns.
At
Media Agency Group we are dedicate to producing innovative campaigns and
providing clients with an exceptional, bespoke service.
Working
across all offline and online formats, we live and breathe media and are
passionate about using full multi-media solutions to maximise engagement with
your target audience.
Objectives:
•To more than double the number of
teachers on our database (from 2,000 to 6,000)
•Increase awareness
of the NAS and its products and services and increase web traffic to teachers’
web pages by 20% (period on period)
•Increase sales
of teaching-related products and services (measurable through direct click-throughs
and sign ups)
•Continue to
engage teachers with interesting content. Retain subscription-email open rates
of at least 25%.
Targeting:
• Women and Men
• White-British
• ABC1
• Average earning £37,600 (£34,600 for classroom teacher and £56,100 for leaders)
Timescale:
Launch
first week of May 2015
Three
bursts:
•Summer term – May to July 2015
•Autumn term – Sept to end of Dec 2015
•Spring term – Jan to May 2016
Advertising across the display network ensures vast exposure and increased brand awareness. Harnessing the targeting capabilities available allows you to specify who views Charles Wells’ adverts, utilising your budget by minimising wasted spend.
We’ve identified the following audience segments as most relevant to hit the appropriate audience:
Teaching and education content at all levels--preschool through college/university, education news, trends, public discussions, informational sites and financing education.
Content about psychological or psychiatric conditions, medicine and therapy . Some examples include depression, anxiety, stress, schizophrenia, or suicide. This includes anything having to do with diseases/conditions that is based in the mind and not the physical body. This category can also include content about and individual mental status that is necessarily a disease such as OCD.
This package reaches moms -- By focusing on parenting content ranging from easy meals to prepare to educational tips for making learning fun. Additional content includes family trips and how to keep the kids entertained when not in school.
Interest>Women This package contains woman based content-- the content is focused around healthy eating for woman, home decorating and DIY projects for new spaces. Additional content includes entertainment tips such as how to create a specialty cocktail or the best methods for cleaning up the aftermath of a party
General content that provides advice to parents on how to manage their household and family activities and may not be covered by a specific sub-level categories.
Examples of the sites we will access:
We have access to and exclusive database of teachers and head teachers in the North-West of England. We will incorporate this with a further email list UK wide to ensure the most effective possible direct mail campaign.
• Female and Males
• Age : 25 - 60
• ABC1
• Working
Within
this list, we will optimise the best
performing email campaigns, taking into account open rate and click throughs. This will ensure that as the campaign is being
carried out, we are able to improve and increase conversions to the site. The cost
per click option will allow you to focus on conversions, rather than a brand
awareness campaign.
Frequency
capping can be incorporated, so that the same email address does not receive
the email over and over again.
• Generate New Business for RAC Breakdown Cover
• Strong
Email Creative
• Persuasive
Call to Action
• Delivered
via Secure Email Partners
• 400
breakdown cover purchases within 1 month
• Average
click to purchase conversion rate: 8.48%
• We will run a lead generation campaign on Twitter
User
clicks the link
on a promoted post (targeted at ABC1 female teachers) and their Twitter registered email
address is automatically saved.
We can then either directly import all saved email address from a Twitter list or hook it up to a
platform such as MailChimp. If we link it directly with MailChimp
an automatic email from the NAS can
go out to the user to say thanks for signing up/send them the offer etc.
• UK
• English
language
• Female
and Male
• Teacher
• Female
• Women
• Teaching
• Classroom
• School
• Teaching Assistant
• Headteacher
• “Head Teacher”
• #ukedchat - popular
hashtag with teachers
• #ntchat - ‘new
teacher chat’
• @NASUWT
• @ATLUnion
• @NUTonline
• @ASCL_UK
• @educationgovUK
• @Ofstednews
• @tes
• Implement an Email Signup tab on your Facebook page and compliment this with promotional posts aimed at your target audience.
• UK
20-60
years old
• Language
English (UK)
• Female
and Male
• Education
• School/University
• Secondary school
• Boarding school
• Headteacher
• Deputy Headteacher
• Assistant Headteacher
• Ofsted
• Head Teacher
• Teacher
• Teaching Assistant
• Teaching Associate
• Substitute Teacher
• Industry:
Education and library
• Alternatively, for both Twitter and Facebook we are able to run promoted posts/tweets directing traffic to the signup page on your website.